EcoScan

Product Concept

EcoScan is a revolutionary mobile application that empowers consumers to make environmentally conscious purchasing decisions. By simply scanning a product's barcode or taking a photo, users receive comprehensive information about its environmental impact, sustainability practices, ethical production standards, and carbon footprint.

Core Features

• Advanced product recognition through barcode scanning and image recognition
• Comprehensive sustainability scoring system (0-100) with detailed breakdown
• Ethical production information and company transparency ratings
• Eco-friendly alternative product recommendations
• Personal environmental impact tracking and achievements
• Community features for sharing discoveries and recommendations
• Educational content about sustainability practices

Target Audience

Environmentally conscious consumers, sustainability advocates, health-focused shoppers, and everyday consumers looking to make better choices. The application appeals to a growing demographic concerned about the environmental impact of their purchases across all age groups.

Monetization Strategy

• Freemium model with basic scanning features free for all users
• Premium subscription offering detailed reports and unlimited scans
• Partnerships with sustainable brands for featured placements
• Data insights for retail partners (anonymized trend data)
• API licensing for e-commerce platforms seeking to highlight sustainability